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What is SEO? What can SEO do?High quality 'Search Engine Optimisation' (or SEO) will attract more quality visitors to your web site.Basically SEO ensures when search engine robots visit your site they have an easy time navigating your web site; they find high quality web page content that can be indexed easily with obvious, popular and relevant keywords and phrases. Search engine robots also analyse your web site's popularity by assessing what links you have coming to your web site and how changeable your web site content is. Therefore search engine optimisation should also try to achieve good in-links and create fresh, relevant copy content. SEO will get your web site to appear within the correct search engine results. High quality SEO should achieve a higher position within search results. This will get your web site noticed by more people and attract more quality visitors and targeted traffic to your web site. |
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No matter how great your web site design or functionality, it is a useless tool if others have no idea it exists! Simply launching a web site is no guarantee that people searching the internet will visit you. Without a tremendous amount of time and effort given to promoting your web site with good seo promotion ('search engine optimisation'), then search engines may not find your web site and only a small number of visitors will be aware of your online presence.
Every second of every day millions of web sites and articles across the world are continually uploaded and up-dated; billions of pounds are spent by on-line shopping customers, and thousands of new web sites appear on the internet; all vying to appear in prime position to sell their wares within the 'global village'.
So, how do I get my web site noticed?
How do I get visitors to my web site?
Basically, after you upload your web site and submit it to various search engines (like Google, MSN and Yahoo), robots from those search engines will visit your web site and 'crawl' through the web site content. If what they find on your web site reaches certain criteria, then your web pages will be added to their index. All search engines use different criteria and they're all looking for different things within your web content. These are called the search engine's algorithms. However, exactly what a search engine's algorithms are at any one time varies greatly. These can include analysing your web page content for keywords, meta tags and how your site has been built (ie. is the back end code friendly to robots); to how many high quality in-coming links you have to your site from other websites.
REMEMBER: No matter what anyone tells you, there is never a guarantee of where your web site will appear within a search results listing!
However, there are 'honest and legal' ways to optimise a web site to achieve higher ranking in search engines, thereby increasing the visibility of your web site. This is called search engine optimisation (SEO) and it ensures a web site reaches all of the known criteria for major search engines. Although there is no precise science, there are proven SEO methods that will ensure your web site gets noticed by the masses - and this is where the expertise of a good UK search engine optimisation specialist with excellent SEO copywriting skills can really reap rewards for your web site.
Allian Design's SEO specialists use various methods to optimise a web site, to maximise the potential of driving targeted traffic through to your business. We constantly research all of the most popular search engines' latest algorithms to ensure we are using compatible techniques. These include raising the density of your keywords within the textual content; ensuring the optimum use of meta tags, titles, descriptions and alt text; implementing crawler-friendly code; targeting the best online directories for your business sector, introducing news articles to keep your web content fresh and getting high quality in-coming links to your web site. All of these are proven SEO methods that streamline and focus your web site content.
Link Building
Getting visitors from quality high ranking websites to visit your web site is another tried and tested method for raising your organic position in search engines' search results. This is a very time consuming activity called 'link building' and it is a highly regarded method of attracting targeted visitors to your site. Our team can research, contact and negotiate links to your site on your behalf. Our SEO consultants will be happy to discuss this with you.
Where do I start with SEO web site optimisation?
Allian Design's UK search engine optimisation services include everything from keyword research, copy writing, creating links and submitting to search engines. We can even work with your current web site developers to design and develop your web site content and ensure it offers optimum accessibility to search engine robots. Our SEO copywriters can provide other valuable services that can enhance your web site marketing including PR, managed newsletter campaigns, article submissions and social networking.
Allian Design's quality SEO promise:
We never use underhand methods or cloaking techniques (that can result in getting your web site banned from search engines !!); and we will never sell you an instant traffic system (which can send lots of un-targeted wasteful traffic to your site). Instead our SEO services team will work with you to achieve targeted visitors who want more information about your products or company.
Search Engine Optimisation for an existing web site?
As part of our search engine optimisation service we can analyse your existing website to identify how well it is performing. We will then work with you and your web site developers to make any changes needed to help your existing web site climb up the search engines and get noticed within search results.
Call 01527 457614 or email: enquiries@alliandesign.com to ask any question about
Allian Design SEO, web site design & property development marketing services.
